Knowledge Centre - News Digests
Stay abreast of what’s happening internationally with developments in corporate public affairs. Here is news that you may find useful and interesting:
news
digest |
McDonald's frantic backpedaling: The pig toy fiasco
Larry Loh, CNNGO, 25 January 2010
McDonalds Singapore has apologised to angry Chinese consumers and reversed its decision to pull out the pig character from its Chinese Zodiac toy range. The pig was omitted in sensitivity to Muslim customers, however, it attracted angry criticisms online for being culturally insensitive to Chinese culture. Commentators say McDonalds’ blunder is typical of multinationals’ lack of cross-cultural understanding, local awareness by global CSR managers, and stakeholder engagement. Mainstream Muslim groups, in fact saw McDonalds approach as supporting extremism, reinforcing stereotypes and failure to understand their religion beyond face value. For more information see www.cnngo.com |
|
