Knowledge Centre - News Digests
Stay abreast of what’s happening internationally with developments in corporate public affairs. Here is news that you may find useful and interesting:
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Monitoring social media important for managing corporate reputation
Channel NewsAsia, 05 January 2010
Companies must develop social media strategies. This involves rigorously monitoring online conversations to avoid negative reputation fallout, and establishing formal policies and processes to guide engagement, such as forming special task groups, appointing online spokespersons and a role directly accountable for online media. Companies must also recognise cultural differences and target the appropriate channels and opinion leaders in their region—for example, while Facebook and Twitter are most prevalent globally, online forums are more influential in Asia. For more information see www.channelnewsasia.com |
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